2021 Munichallenge
The lead video spot of the #MUNICHALLENGE recruitment campaign with over half a million views.
For one academic year I became the face of Masaryk University and an ambassador for the #MUNICHALLENGE recruitment campaign. I got a direct look behind the scenes of the university’s marketing strategy, took part in a professional photoshoot and the filming of an ad spot, and created social media posts. The whole collaboration ran under the expert guidance of Lucie Mertová from the Media Age agency.
The campaign’s communication concept drew me in with its clear, strong message, grounded in concrete research into applicants' own motivations. From the very first moment it was obvious not only what we would do and how, but above all why. This approach was a great demonstration of what well-targeted, meaningful communication looks like in practice.
Even within a firmly set shared vision, the campaign gave me huge room for my own creativity in the actual production. The central video spot, built around the theme of overcoming obstacles and rising to a challenge, ultimately gathered over half a million views. Being part of a project this polished, both visually and conceptually, was simply a joy.
Key areas
- Creating social media content and representing the university.
- Collaborating on a professional shoot and filming of an ad campaign.
- Applying the design process in practice with a clear focus on the purpose of each activity.
- Understanding a marketing strategy built on target-group research.
- Developing my skills under the guidance of a professional marketing agency.
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